I’d never really listened to a podcast before making the How on Earth podcast in 2021. Perhaps that’s apparent.

How on Earth is part of Corporate Culture Group, a creative B2B behaviour change agency and consultancy. The podcast was a way to engage a wider audience in the kinds of questions we’re exploring, in a digestible format. I wanted each episode to be structured around a ‘How on Earth’ question, and for it to be candid, rough around all the right edges, and open – with each episode functioning as a conversation starter.

I think the logo is a thing of beauty. The creative team really got what I was going for and managed to capture it in a single image that’s intelligible even when shrunk down to a tiny little thumbnail. Love it.